Updated regularly.

We write about articles that support design thinking and processed decisions.

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Product Development

Products are solutions based on trust, attentive feedback, and empathy. We explore how SaaS products need the right fit to succeed.

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On Influencing People

Influencing others means to explore and provide resolve to wants, needs, and desires from an emphatic viewpoint.

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How to Market Effectively

Desires are the key to marketing products and services effectively. We all have underlying desire for importance.

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Why is Branding Essential?

Brand is much more than a logo, palette, and choice for typography. These stylistic choices are a small subset of brand.

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How to Define Vision

When you define your vision by writing it down or sharing with others, it gives permanence to ideation.

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Why Start a Business?

A mission statement is a good start to establishing a 'Why.' Starting a business is all about figuring out purpose.