What is vision and how do we go about creating it? 

I see vision as a roadmap to realize ideas to their potential through execution. In reality, it is a plan or a course of action to bring about change. In my own study, I have found that having a plan in place, one that is worth repeating, helps guide decisions and brings clarity to frightening or unknown situations.

Hard work, persistence, and motivation are the driving factors behind execution, but the solid groundwork of an overarching vision can provide reinforcement as to answering why we are considering action and how it is going to be completed, and in most cases, by whom. When you define vision, it gives permanence to ideation. In this permanence, there is faith for manifesting desire. Having a vision means having a plan in place for fulfilling your desires. Vision is the sense of realized purpose.

In the previous article entitled Why Start a Business? I discussed how mantra, vision, mission, values, and strategy are meant to answer your version of “Why.” Vision in this context means an overarching application of mantra, or “How” this mantra comes to life. In my case, “How” I apply the mantra of inspired design is through my vision of tailored services for local and remote clients. It’s a bit of a generalization, but it gives the sense that there are parameters in place to help guide decisions related back to the business.

“People don’t buy what you do, they buy why you do it.” — Simon Sinek

How do we go about defining a vision, or a roadmap for bringing ideas to life? We start with “Why” from an optimistic standpoint. Questioning our values and beliefs help provide answers, and introspection will help bring about underlying causes for conviction. Once “Why” is established, a vision will define the roadmap of “How.” Monolithic goals or milestones seem like the right way to go about an overarching vision, but I’d take a step back and work in conjunction with “Why” to see a clearer picture. If your mile markers are based on a source of truth and conviction, then solving the business problem of “How” becomes simpler.

Splitting up large goals into simple tasks that can be completed by assigned employees or subcontractors makes the process of delegation much smoother. Project management tools such as Monday.com or Asana help with this. However, at its core, transparency of vision is imperative for broadcasting “How” achievements are made in a greater sense.

Photo by Vincent Versluis on Unsplash